Our mission is to bring highly nutritional African food and cosmetics products to the shelves of supermarkets in Europe and US, while helping small scale farmers get access to international markets.
For centuries, Africa home to some of the most nutritious fruits, botanical plants and herbs, has used superfoods to improve health and wellness . Yet high-quality natural superfood and cosmetic products are not readily available outside of the continent, and personal healthcare is missing their benefiting properties; better health, immunity and wellbeing. Ateh Atabong, a pharmacist from Cameroon living in Norway and co-founder of SAWA, understands the impact African nutritional plants have on health and natural beauty. He shared his interest in African superfoods with his friend Dede Koesah, co-founder of SAWA.
Dede grew up watching her mom, herbalist and entrepreneur, using herbs and natural products from her native Ghana and Togo, and learned early on of the benefits of nature on our wellbeing. Moving to Europe as a child, she missed the superfoods her African continent had so much of but were not easy to find.
Sawa sawa means “it’s ok” in Swahili, the language spoken in many East African countries. Dede and Ateh had a mission. They would provide highly nutritional organic and natural food and cosmetic products from the African heritage, produced by small-scale farmers and branded without middlemen.
They made sure to find the right cooperatives and partners to facilitate and guarantee decent work, responsible production and economic growth. Dede and Ateh’s shared values, passion and very special connection with Africa and its rich natural world brought SAWA to life.
Today SAWA works closely with validated manufacturers, farmers and cooperatives in Africa to improve your beauty, mental and physical health with high-quality nutritional products brought to you directly from the source!
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